The definition can be said to have two facets, one which pertains to ourselves, and the other which pertains to entities other than the self. facilitates the performance of the rule-governed behavior.sets the tone and direction of social interaction, and.plays an important part in defining a person's role in the social order.In his book, Goffman theorized that self-presentation
His book, The Presentation of Self in Everyday Life, is still widely taught and considered his most important publication. A major contribution of his to social psychology is a description of how sociologists understand stigma, and how it affects the lives of those who experience it. He saw the self as a social process and theorized that we are the outcomes of our social interactions. Microsociology focuses on studying and analyzing everyday behavior and social interactions between people.Īccording to Goffman, the self is not a separate, fixed entity that resides in an individual. The term 'impression management' was first conceptualized and coined by the Canadian-American social psychologist Erving Goffman, who is still considered a pioneer in the field of microsociology. Get In Touch With A Therapist Who Can Help Definition Of Impression Management In Social Psychology
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